Our mission is to make each new generation of sons healthier and happier than the last.
We care about hair
Our co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number 1 all over, they looked for solutions but were left confused and frustrated.
Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts, and solve the health issues they often don’t talk about.
We’re backed by science
Our treatment plans are reassuringly safe. Our products are licensed for sale in the UK and Ireland.
We want better
It turns out hair loss is surprisingly normal – the majority of men will lose their hair. But they don’t often talk about it, let alone realise that there are effective treatments available.
Reliable and honest information just isn’t easy to find. And after booking days off for expensive appointments with unrelatable clinicians, we knew there must be a better way.
We're here to change things
What if we could motivate men to be more proactive in tackling their problems? We want to bring men’s health and well-being into the 21st Century - less stigma, clearer information, more convenience, better results. And we’re starting with hair loss.