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Male pattern hair loss is a hereditary condition that affects two thirds of guys by age 35. Men who inherit this trait have a genetic sensitivity to a byproduct of testosterone called dihydrotestosterone (DHT) which slows and halts the normal hair growth cycle. DHT builds up around follicles, shrinking them over time and causing hair strands to thin, shorten, then eventually fall out – and not grow back,as they normally would.
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Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.
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